モバイルファーストのレストランメニュー設計のコツ

Nearly every QR menu is read on a phone, often with one hand, in dim lighting, while conversation is happening. Desktop-first layouts fail in that context. Designing mobile-first means prioritizing legibility, speed, and decision clarity before decorative flourishes.

Typography and contrast

Use body text large enough to read without zooming—think 16px minimum for descriptions. High contrast between text and background beats subtle gray-on-gray aesthetics. Dark mode friendly palettes help evening dining rooms where guests lower screen brightness.

Thumb-friendly navigation

Sticky category tabs or a compact jump menu keep guests oriented in long lists. Primary actions—view item, add to order list, filter allergens—should sit in the lower half of the screen when possible. Avoid tiny tap targets next to scroll areas.

Photos that sell, not slideshows

One strong photo per hero item beats a carousel guests will not swipe through. Compress images for fast load on mobile data; slow menus abandon orders. Show portion context—scale, garnish, shareability.

Scannable descriptions

Lead with the dish name and price, then two lines of description. Allergens and tags as badges scan faster than paragraphs. Use consistent icons for vegetarian, spicy, or gluten-free across the menu.

Test on real devices

Before you print QR codes, open the menu on an older Android phone and a standard iPhone. Scroll every category, trigger search, switch language, and rotate to landscape. Fix anything that feels cramped or slow. Mobile-first design is a quality check, not a buzzword.